Book Launch Strategy & Author Services
"Books are sometimes windows, offering views of worlds that may be real or imagined, familiar or strange. These windows are also sliding glass doors, and readers have only to walk through in imagination to become part of whatever world has been created and recreated by the author. When lighting conditions are just right, however, a window can also be a mirror. Literature transforms human experience and reflects it back to us, and in that reflection we can see our own lives and experiences as part of the larger human experience."
-Dr. Rudine Sims Bishop
What We Do
There is something profound about seeing yourself reflected in a book. It's a lifeline to feeling worthy, seen, and understood. That's why books matter—and it's why we believe so deeply in the authors who write them.
As a bestselling author myself, I know firsthand what it takes to reach a bestseller list. I also know the reality most authors face: publishers rarely provide sufficient budget, strategy, media, or PR support to make it happen. Too many important books never get the launch they deserve. This is where we come in.
We partner with authors to build and execute book launch strategies that create real momentum—not just on launch day, but for the long run. That includes building a community around you as an author and your content, developing social media strategy that grows your audience and drives engagement, planning special events that generate buzz and deepen connections, and forging partnerships with people, brands, and places that align with your message.
Our Track Record
The Essential Guide for Counseling Black Women by Dr. LaNail R. Plummer
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Debuted as an Amazon #1 New Release across four categories: counseling, popular psychology, clinical psychology, and ethnopsychology
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Exceeded publisher expectations at Norton Mental Health, selling half of initial inventory in the first month and necessitating a reprint
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Featured in Forbes, The Root, and Psychology Today
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Spotlighted through a bestselling author tour featuring Lola Akinmade Åkerström, Jamilah Lemieux, Victoria Christopher Murray, Dolen Perkins-Valdez, Vanessa Riley, ReShonda Tate, Sadeqa Johnson, Nikesha Elise Williams, and Rosalind Wiseman—a collective powerhouse who have published more than 150 books and earned accolades including multiple New York Times bestsellers, NAACP Image Awards for Outstanding Literary Work, a Reese's Book Club selection, a Good Morning America Book Club pick, the inspiration behind the Mean Girls movie and Broadway musical franchise, Lifetime and BET film adaptations, the Hurston/Wright Legacy Award, Georgia Author of the Year, inductions into the Arkansas Black Hall of Fame and the Texas Literary Hall of Fame, and recognition from the American Bar Association, NPR, The Washington Post, and The New York Times
The Leader's Guide to Unconscious Bias by Pamela Fuller (with Mark Murphy and Anne Chow)
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Debuted as an Amazon #1 New Release
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Runner-up for the 2020 Porchlight Business Book Award in Management & Strategy and longlisted for the 2020 Outstanding Works of Literature (OWL) Award by Bookpal
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Featured on master's degree syllabi globally
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Translated into 10 languages and sold more than 75,000 copies worldwide
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Praised by Publishers Weekly for its practical approach, calling it a toolkit that doesn't let readers off the hook while providing tangible tools for fostering inclusion